Logo and Symbol Design

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See unique and clear brand identity, logo graphics, and symbol design with a wide variety of styles. Learn more about logos and symbols, below.

Inside of Three Panel Brochure: Imagine Enterprises Inside of Three Panel Folding Brochure
Outside of Three Panel Brochure: Imagine Enterprises Brochure Outside of Three Panel Folding Brochure

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Logos and Symbols

Often the terms logo and symbol refer to two different aspects of a company or product's branding. Logo usually involves a brand's name in a specific font along with a standalone symbol. For example the Nike swoosh represents Nike apart from the text which says Nike. The swoosh alone is the symbol.

The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention when you can. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.

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