Logo and Symbol Design
The black and white
A.W symbol effectively applies positive and negative space.
The compass represents the letter
Active Vision symbol compactly combines the
Learn about logos and symbols, below.
Logos and Symbols
Often the terms
symbol refer to two different aspects
of a company or product's branding.
Logo usually involves a brand's name in a specific font along with
symbol. For example the Nike
swoosh represents Nike apart
from the text which says
swoosh alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention when you can. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.
Learn more about 360 marketing.