Logo and Symbol Design

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The black and white A.W symbol effectively applies positive and negative space. The compass represents the letter A. The Active Vision symbol compactly combines the letters A and V. Learn about logos and symbols, below.

A. W Symbol Screen Shot A. W. Symbol Technical Illustration
Active Vision 3D Symbol Concept Active Vision Combine A with V

Logos and Symbols

Often the terms logo and symbol refer to two different aspects of a company or product's branding. Logo usually involves a brand's name in a specific font along with a standalone symbol. For example the Nike swoosh represents Nike apart from the text which says Nike. The swoosh alone is the symbol.

The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention when you can. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.

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