Logo and Symbol Design

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See a neon colored symbol, colorful logo, and two black and white logos. Learn more about logos and symbols, below.

U2 Neon Logo U2 Neon Logo Preliminary Design
Seven Wrapped with Lightning Pixel Bender Concept Logo 3D Rotation
Angeles College Logo Angeles College Logo Logo with Symbol
Technical Illustration Logo Logo Technical Illustration

Logos and Symbols

Often the terms logo and symbol refer to two different aspects of a company or product's branding. Logo usually involves a brand's name in a specific font along with a standalone symbol. For example the Nike swoosh represents Nike apart from the text which says Nike. The swoosh alone is the symbol.

The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention when you can. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.

See 3D Interactive Logos too!

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