Logo & Symbol Design
Logos and symbols from simple, bold, black and white to brilliant color. Learn more about logos and symbols, below.
U2 neon colored symbol attracts attention with bright color.
The Washburn Technical Illustration symbol boldly uses positive and negative space to combine
W, with a compass.
Logos and Symbols
Often the terms
symbol refer to two different aspects
of a product's branding.
Logo usually involves a brand's name in a specific font along with
symbol. For example the Nike
swoosh represents Nike apart
from the text which says
swoosh alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.