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Logo & Symbol Design

Logos combined with brochures encourage people to remember information and learn more. The outside and inside of a brochure include logos and graphics designed to inspire.

Inside of Three Panel Brochure: Imagine Enterprises Imagine Enterprises Inside of Three Panel: Folding Brochure
Outside of Three Panel Brochure: Imagine Enterprises Imagine Enterprises Outside of Three Panel: Folding Brochure

Imagine Enterprise's brochure attracts attention while drawing readers in to learn more.

Logos and Symbols

Often the terms logo and symbol refer to two different aspects of a product's branding. Logo usually involves a brand's name in a specific font along with a standalone symbol. For example the Nike swoosh represents Nike apart from the text which says Nike. The swoosh alone is the symbol.

The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.


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