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Logo & Symbol Design

Logos with brilliant colors catch attention. Black and white's simple and inexpensive for packaging. Learn more about logos and symbols, below.

Seven Wrapped with Lightning Pixel Bender Concept Logo 3D Rotation
Angeles College Logo Angeles College Logo Logo with Symbol

The Pixel Bender logo combines brilliant color with 3D graphics. The Angeles College symbol with logo won a design contest.

Logos and Symbols

Often the terms logo and symbol refer to two different aspects of a product's branding. Logo usually involves a brand's name in a specific font along with a standalone symbol. For example the Nike swoosh represents Nike apart from the text which says Nike. The swoosh alone is the symbol.

The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.


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