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Logo & Symbol Design

The Active Vision symbol quickly conveys the brand, combining A with V. The Fred Villari symbol was painted on the inside of a window for durability. Learn more about logos and symbols, below.

Active Vision 3D Symbol Concept Active Vision Combine A with V
Fred Villari Logo on Glass Fred Villari's Design Provided by Fred Villari's. Tap for more signs!


Originally the Active Vision symbol animated interactively, rotating while squashing and stretching. The Active Vision 3D symbol looks great small in 2D black and white as well as 3D color. The Fred Villari's symbol was painted on the inside of glass to help maintain brilliance.

Logos and Symbols

Often the terms logo and symbol refer to two different aspects of a product's branding. Logo usually involves a brand's name in a specific font along with a standalone symbol. For example the Nike swoosh represents Nike apart from the text which says Nike. The swoosh alone is the symbol.

The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.


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