Logo & Symbol Design
The Active Vision symbol quickly conveys the brand, combining
The Fred Villari symbol was painted on the inside of a window for durability.
Learn more about logos and symbols, below.
Originally the Active Vision symbol animated interactively, rotating while squashing and stretching. The Active Vision 3D symbol looks great small in 2D black and white as well as 3D color. The Fred Villari's symbol was painted on the inside of glass to help maintain brilliance.
Logos and Symbols
Often the terms
symbol refer to two different aspects
of a product's branding.
Logo usually involves a brand's name in a specific font along with
symbol. For example the Nike
swoosh represents Nike apart
from the text which says
swoosh alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.