Logo & Symbol Design
VFX with burning text and translucent overlays of color rendered from 3D models. Tap to see animated logos. Learn more about logos and symbols, below.
Logos with Visual Effects
VFX with burning text and translucent overlays of color created with 3ds Max, After Effects, Photoshop, ActionScript and Papervision 3D.
Logos and Symbols
Often the terms
symbol refer to two different aspects
of a product's branding.
Logo usually involves a brand's name in a specific font along with
symbol. For example the Nike
swoosh represents Nike apart
from the text which says
swoosh alone is the symbol.
The best symbols provide quick brand recognition. The ideal symbol looks great in black and white reduced down to one half inch square. Prepare a color version as well, to grab attention. However black and white symbols work on packaging with limited color options. Successful products can omit both the logo text and color scheme yet people continue to recognize the brand by the symbol.